Everything in Marketing and Circulation a Publisher would need.
CircSense Marketing & Publishing Solutions
Competent, Professional, Experienced, Quality Circulation Solutions.

Operations


Renewals & Billing efforts:
  • Evaluate current renewal and billing series by source and effort to determine effectiveness and efficiency to the P&L per sub level.
  • Work with fulfillment division to schedule mailings and ensure that timing, messages, offers and packages are as effective as possible.
  • Investigate, recommend and execute the testing or changing of packages, messages, offers, timing, number of efforts and possible new renewal sources where testing is appropriate.
  • Monitor renewal and billing response/profitability to identify new trends, and pinpoint strengths and weaknesses by effort to maximize effectiveness of series.
  • Monitor inventory of stock components and project future volumes for purchasing purposes.
  • Be primary liaison with the fulfillment division in all renewals and billing matters.
Fulfillment Management:
  • Create all necessary parameters for the subscriber file including source definitions and policies.
  • Set up operations including:
    • Selection policies for each issue’s label files and set annual schedule based on the publication’s production schedule.
    • If necessary, create billing series (using outside freelancers) and set up procedure to accept credit card payments.
    • Schedules for billing and renewals selections.
    • Customer Service policies.
  • Review available data for reporting purposes.
  • Periodically review customer service policies and monitor correspondence and subscriber inquiries.
  • Update weekly and monthly fulfillment schedules including label runs, billing and renewal mailings, end of month dates for financial reports.
  • Manage activities of fulfillment operation acting as primary liaison for all fulfillment functions as they relate to the various subscription promotions.
Newsstand Distribution Management:
  • Negotiate national distributor contracts.
  • Manage draw allocations with wholesalers and national distributor.
  • Execute and monitor promotional options and opportunities.
  • Analyze sales performance and generate reports.
Print Orders:
  • Based on data received from the fulfillment operation, newsstand distributors and other appropriate departments, we will prepare the print orders for review and approval by the Publisher.
  • Distribute the print orders to the bindery with specific circulation instructions such as coding and placement of subscription insert cards, shipments to promotional events, etc.
Postal Requirements & Audits:
  • As soon as the magazine’s circulation qualifies, we will apply for the USPS Periodicals postage permit for reduced mailing costs and expedited delivery.
  • Compile and file the Statement of Ownership annually, as required by the USPS for Periodicals class postal qualification.
Circulation Audits:
  • When appropriate, or when the magazine reaches a target circulation level, apply for membership to an auditing organization such as ABC or BPA.
  • Manage the initial audit process.
  • Prepare, review and file all subsequent semi-annual Publisher Statements.
  • Supervise yearly audits for accuracy and compliance.

Product Fulfillment:

  • Warehousing in a climate controlled, fully secured and insured facility.
  • Online inventory control, order history, reorder and projection assistance, with 24/7 data access.
  • Orders received electronically from our clients' websites shopping carts are packed and shipped within 24 hours.
  • Clients and customers are notified by email confirming shipment, tracking numbers, and direct carrier access.
  • Product development assistance through our network of quality suppliers and manufacturers, saving our clients time and costs.

Reporting:

  • Complete package of reports to highlight current and YTD circulation performance and metrics to the P&L per net subscription level.
  • Management user-friendly one page summaries, by source or campaign - our reports are comprehensive without being overwhelming.
  • Weekly reports on active campaigns.
  • Monthly management reports and promotional analysis reports for other sources of business.

CircSense Marketing & Publishing Solutions
16245 SW 81 Terrace
Miami, FL 33193
U.S.A.
Tel: (305) 978-3796 * Fax (305) 752-1618
info@circsense.com